{ STAY CAMPAIGN } 

 

CHALLENGE / OVERVIEW

With the increase of pet ownership, bringing awareness to this unspoken topic is { imperative }, especially since { terminal illnesses } are just as common, as a cause of death, for { animals } and humans.

 

APPROACH / SOLUTION

I approached this issue by creating and branding an organization with the mission of { safeguarding } pets’ rights. The campaign is dedicated to { pet owners } who have, or have had, a pet with a terminal { illness }. The goal was to become the bridge for owners who wish to share, and offer advice, on { similar experiences }. 

 

{ title }
Pets Are People Too

 

{ instructor }
David Hake

 

{ course }
Visual Thinking

 

{ audience }
/ Pet Owners
/ Soon-To-Be Pet Owners

 

{ deliverables }
/ Event Materials
/ Mobile App

 

{ categories }
/ Branding
/ Experience Design
/ Print
/ UI & UX Design

 

{ typeface }
/ Helvetica Neue LT
/ Gotham

 

{ time frame }
7 weeks, Summer 2013