{ SAFE BET PROJECT }

CHALLENGE / OVERVIEW

Gambling can be a fun activity, but there are some students that take it to the extreme to make a living out of it. Alarming facts shows that 1 in 20 { college students } is a problem gambler, while college-age adults, between { 18 to 25 } are 2 to 4 times at higher risk to develop problem { gambling }. It’s time to act on it.

 

APPROACH / SOLUTION

My goal is to make my audience { rethink gambling } before they make any { crucial } decisions.

 

{ title }
Safe Bet Project

 

{ instructor }
Phil Hamlett & Jeremy Stout

 

{ course }
Thesis Project

 

{ audience }
/ College Gamblers
/ College Students

 

{ deliverables }
/ Playing Cards
/ Collateral Promotional Materials
/ Website

 

{ categories }
/ Branding
/ Experience Design
/ Game Design
/ Packaging
/ Photography
/ Print
/ UI & UX Design

 

{ typeface }
Adelle Sans & Adelle

 

{ time frame }
48 Weeks, Fall 2015

 

{ website prototype }
https://invis.io/7G5BQ1056 

 

{ safebet promo video }
https://vimeo.com/149062084