{ ESPRIT REBRAND }
—
CHALLENGE OVERVIEW
Select a defunct, dying, or dead brand to { reposition and rebrand }. The goal was to conserve, or to seek, the { true mission statement } of the brand, and { build } a new identity, business objectives and { visual system } upon the mission statement interpretation.
APPROACH / SOLUTION
I chose to rebrand Esprit because I am a { believer }
of their mission statement. I support the idea of a
{ sustainable } lifestyle between mankind and nature. I decided to revive the { brand attitude }, and expand towards new horizons.
{ title }
Beyond The Attitude
{ instructor }
Hunter L. Wimmer
{ course }
Nature Of Identity
{ audience }
/ Environmental Activists
/ Conscious Shoppers
/ Sustainable Designer
/ Vocational Naturalist
{ deliverables }
/ Brand Guidelines
/ Companion Website
{ categories }
/ Branding
/ Experience Design
/ Print
/ UI & UX Design
{ typeface }
/ Museo Sans
/ Museo Slab
{ time frame }
12 weeks, Spring 2015