{ ESPRIT REBRAND }

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CHALLENGE OVERVIEW 

Select a defunct, dying, or dead brand to { reposition and rebrand }. The goal was to conserve, or to seek, the { true mission statement } of the brand, and { build } a new identity, business objectives and { visual system } upon the mission statement interpretation.

APPROACH / SOLUTION

I chose to rebrand Esprit because I am a { believer }
of their mission statement. I support the idea of a
{ sustainable } lifestyle between mankind and nature. I decided to revive the { brand attitude }, and expand towards new horizons.

{ title }
Beyond The Attitude

{ instructor }
Hunter L. Wimmer

{ course }
Nature Of Identity

{ audience }
/ Environmental Activists
/ Conscious Shoppers
/ Sustainable Designer
/ Vocational Naturalist

{ deliverables }
/ Brand Guidelines
/ Companion Website

{ categories }
/ Branding
/ Experience Design
/ Print
/ UI & UX Design

{ typeface }
/ Museo Sans
/ Museo Slab

{ time frame }
12 weeks, Spring 2015