{ CHASING GREATNESS }

CHALLENGE OVERVIEW

The project consisted of branding a film festival of a given filmmaker.

 

APPROACH / SOLUTION

I branded a { Ron Howard } film festival, because I was inspired by the { characters } of his films, who were constantly stumbling in their careers while { seeking } a greater { success }. I moved forward with an idea of { awards }, and utilized the materials and elements of trophies to develop the { branding }.

 

{ title }
Chasing Greatness

 

{ instructor }
Christopher Morlan

 

{ course }
Integrated Communications

 

{ audience }
/ Film Enthusiasts
/ Historians

 

{ deliverables }
/ Film Festival Branding
/ Collateral Materials

 

{ categories }
/ Branding
/ Experience Design
/ Motion Graphics
/ Packaging
/ Photography
/ Print
/ UI & UX Design

 

{ typeface }
Sabon & ITC Conduit

 

{ time frame }
12 weeks, Fall 2014

 

{ collaborators }
/ Saúl Escobar
/ Ziv Tsau
/ Rajesh Punjabi